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We’ve gathered together 10 growing digital marketing trends for 2020 that might inspire you to rethink your marketing strategy. Just how investing in index funds is more balanced and less volatile than investing all your money into a single stock, the same applies to digital content. From key players signaling the death of the third-party tracking cookie, to publishers preparing for new regulations rolling out like the CCPA. In reality, those two choices have somewhat of a causal relationship. Over the last few years, most discussions about the next year’s Digital Transformation trends had begun to feel a bit repetitive: Cloud, Edge Compute, … As we begin a new digital decade, what are the key developments that will shape publishing in the next 12 months? He is the founder of Digital Marketing Philippines and CJG Digital Marketing. The data is clear that articles with embedded videos perform better with UX metrics like time on site and lower bounce rates. The 2020 Digital Trends: IT in Focus report from Econsultancy and Adobe looks at how IT departments are responding to CX trends and opportunities, in terms of … This was the same trend publishers were most unsure about going into 2019 as well, and for good reason. An out-of-place digital marketing trend will limit your brand in both reach and repetition. The Google, Facebook and Amazon triopoly will reign supreme, raking in nearly 70% of total US digital ad spending in 2020. The continued growth of Stories In einer geteilten Welt rücken Mitarbeiter in den Mittelpunkt. If you don’t adapt, you’ll surely be left behind. Blogs whose content is focused specifically around digital publishing won out by a fairly large margin. 9 Tips to Launch a Profitable Podcast in 2021, Step-By-Step Faster WordPress Site Speed With Ezoic, How to find high-value pages using Big Data Analytics, 7 Tips For Running A Successful Forum Or Online Community, Google December Core Update 2020: What We Know So Far. The third-biggest challenge for publishers was keeping up with Google algorithm changes. To help brands and marketers make the most of these changes, let’s look at the top five content marketing trends for 2020. In 2016, Sundar Pichai also announced at Google I/O that 20% of all US searches are voice queries. But not all industries are Businesses began changing their business model to an online one or beefing up their current marketing efforts with digital marketing strategies to try to capture a growing and lucrative online marketplace. Many publishers wonder how to write content that is the optimal article length of SEO. Social media as customer service 6. While the results of this survey question seem like a mixed bag, one response came out on top—mixed revenue models. After all, Digital Darwinism is an unforgiving reality. In 2021, that adaptability could prove to be just as relevant. Your audience is only set to become more valuable, so protect it at all costs. We’ve surfaced the most significant insights for the year ahead. Die mobilen Endgeräte werden in Communities on social media 3. Next-Level Visuals in Content Visual-forward platforms will continue to be trendy in 2020. Transparenz ist heute das Stichwort für die nächste … "One trend that is definitely on the rise and sure to be a stand-out is 360-degree filming. Digital Marketing Trends 2020 3. As digital content evolves, and especially with the upcoming death of the third-party tracking cookie, more players are going to come out of the woodwork and say things like, “Throw my ad tags on your page, use this tool, plugin, script, or join our consortium of publishers that have access to better ad rates.”. Digital marketing is influenced by everchanging trends that may make it difficult to keep up. With new regulations, neverending algorithm updates, and flashy digital trends trying to compete for consumer attention—publishers will continue to adapt to the changing digital environment while relying on many of the principles that have held true for decades. Our comments are moderated. Content drives brand awareness, demand and revenue when it’s done right. So without further ado, here are the digital marketing trends we noticed throughout 2020. Let me know in the comments. This article was written for Business 2 Community by Jomer Gregorio.Learn more about writing for B2C, Jomer B. Gregorio is a professional and specialist in integrated digital marketing and holistic SEO. The fact 25% of publishers found this to be their highest priority is interesting. 1. There are many scammy players within the industry who are looking to make a buck off of the value you’ve created. Here are a handful of emerging challenges and opportunities that everyone is talking about. Our new Digital 2020 reports – published in partnership with We Are Social and Hootsuite – show that digital, mobile, and social media have become an indispensable part of everyday life for people all over the world.. More than 4.5 billion people are using the internet at the start of 2020, while social media users have passed the 3.8 billion mark. We saw that “diversifying revenue streams” was the second-highest priority for publishers in the first question of the survey. Staying abreast of content marketing trends for 2020 is essential for almost every business today. Online marketing used to be a new and different way to market. In 2020, new technologies and tools will come to the fore, forcing marketers to adapt in order to keep their organizations at the top. 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