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Please explain your answer [15 %]. Study for free with our range of university lectures! Business Model and Competitive Strategy of IKEA in India Abstract The Netherlands-based Swedish company IKEA, was the largest furniture retailer in the world with its presence in 44 countries around the globe – in countries like the US, the UK, Russia, the Euro region, Japan, China, Australia, etc. Not expensive, but not too cheap.. Ikea's price point is perfect, according to Shoulberg. Customers view IKEA products as a means of innovative. Please answer this question in terms of the resources/capabilities/distinctive competencies of IKEA [15 %], Yes, if they have evolving strategy to focus and improvise on their products, people and processes in a holistic manner suitable for the growth of the overall organization, Resources: As they are a global player, they should maintain a roadmap on how people are aligned to the organization goals and the way the strategy team should guide in entering new markets and tapping the best suited demographics etc.They should also have well defined operation structure in terms of sourcing to suppliers, vendors, retail outlets, inventory management etc.Leveraging the best technology in terms of producing the furniture would also give a key advantage to the organization. A market is defined by demand conditions and based on an organization’s customers and … Business Level Strategies – Cases of Wal-Mart, Apple, Zara and Ikea Business Level Strategy is concerned more with how a business competes successfully in a particular market. Alliances & Partnership: IKEA had a very good alliance and partnership strategy with its suppliers thus enabling to have time to market and better products being delivered in the market. IKEA has been operating in the international furniture industry for quite some time. It relates to strategic decisions about the choice of products, identifying and fulfilling the needs of customers, building competitive advantages over competitors , exploiting or creating new opportunities etc. Why? The business level strategies which IKEA leveraged was to grow independently (instead of being a public company) with a vision to provide unique designed furniture’s for a certain section of the market. International Business Strategy of IKEA 1. You can view samples of our professional work here. Moreover, the report contains analyses of IKEA leadership, organizational structure and organizational culture. IKEA business strategy is built upon the IKEA concept. The home improvement and furnishing chain has traditionally engaged in new market development in an aggressive manner. There are four intensive strategies that can be used to grow a brand’s presence and to grow the customer base and market share. What does the company do at the functional level to make sure that it delivers high value to its target market at a low cost? Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. 1. Page 1 of 50 - About 500 Essays Premium Essay Bus 400 . Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. This problem has been solved! In China, however, it faced peculiar problems. Cost effectiveness is one of the solid bases of IKEA competitive advantage. 3. The cost leadership strategy is an integrated set action taken to produce goods or services with feature that are acceptable to customers at the lowest cost relative to that of competitors. Ikea offers young customers a selection of home furnishings featuring good design, function, and acceptable quality at low prices. Business Level Strategy IKEA 0 Download 7 Pages / 1,595 Words Add in library Click this icon and make it bookmark in your library to refer it later. Every year in 2018 alone strategic alliances can be specified as one the. This strategy revolutionize furniture retailing, first in Scandinavia, and then elsewhere retailing first. The foundation for the growth of IKEA is in the middle of transformation its. Of selling more to the mail-order line your UKEssays purchase is secure and 're! 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